- 77% of hashish shoppers intend to devour hashish with household or buddies throughout the holidays.
- 37% of hashish shoppers plan to serve THC-infused merchandise with their Thanksgiving meal.
- 1 in 2 Inexperienced Wednesday consumers (49%) will buy hashish as items for family and friends.
- 71% of Inexperienced Wednesday consumers count on to spend $50 – $100 or extra on the dispensary.
MIAMI, Nov. 23, 2021 (GLOBE NEWSWIRE) — Hashish has lastly earned a seat on the desk in America. Based on a brand new survey, one in two Inexperienced Wednesday consumers intend to present hashish merchandise to a buddy or member of the family this 12 months, whereas 77% will devour hashish with others on Thanksgiving. The truth is, knowledge suggests American hashish shoppers have change into more and more open about their hashish habits, with 40% planning on consuming brazenly with household and buddies this season, and 37% planning to include hashish into their annual Thanksgiving meal. One factor is obvious: this Thanksgiving, hashish is a household affair.
These findings are a part of a nationwide research performed by real-time client intelligence platform Suzy in partnership with Ayr Wellness, a vertically built-in U.S. multi-state hashish operator centered on turning into probably the most trusted producer of high-quality hashish at scale. The nationally-representative research, performed in November 2021, surveyed over 1,300 Individuals on their hashish consumption habits, beliefs and buying patterns tied to the vacations and Inexperienced Wednesday—the trade’s second-biggest gross sales day in 2020, aptly dubbed the ‘Black Friday’ of hashish. Findings counsel that hashish is extra mainstream than ever this 12 months and a helpful useful resource for managing household dynamics throughout the holidays.
Hashish and the American Household:
- 25% of Individuals discover seeing prolonged household for the vacations tense.
- 15% of all American dad and mom will use hashish to cope with holiday-related stress.
- 76% of oldsters who devour hashish will use hashish to cope with holiday-related stress.
- 69% of hashish shoppers will use hashish to cope with holiday-related stress.
- “Household gossip” is a number one Thanksgiving desk matter individuals will get excessive to have interaction with this 12 months, forward of politics, cash and faith.
“Over the previous decade, hashish has change into more and more ingrained into the material of American tradition and custom, with hashish gross sales on Inexperienced Wednesday reaching new heights yearly,” stated Jonathan Sandelman, Founder, Chairman and CEO of Ayr Wellness. “At Ayr Wellness, we’re keen about enriching lives by means of this highly effective plant by assembly shoppers wherever they’re of their hashish journey, from novice to knowledgeable. From flower to drinks, and from extracts to edibles, our new portfolio of energy manufacturers presents one thing for everybody.”
Certainly, American hashish buying patterns proceed to evolve as new manufacturers, consumption codecs and applied sciences empower a extra numerous vary of cannabis-inspired experiences. Based on knowledge from Akerna and Headset printed in Green Market Report, in 2020, Inexperienced Wednesday hashish gross sales beat Black Friday gross sales for the primary time —with upward tendencies anticipated to proceed this 12 months.
Inexperienced Wednesday Buy Intent:
This 12 months, 60% of hashish shoppers intend to go to a dispensary on Inexperienced Wednesday, with 71% anticipating to spend $50 – $100 or extra on hashish merchandise for themselves or others.
Hashish buying patterns by consumption format:
- Flower: 29%
- Pre-rolled flower (joints): 9%
- Infused flower: 4%
- Edibles / Drinks: 19%
- Concentrates / Extracts: 11%
- Cartridges: 10%
- Topicals: 5%
Yesterday, Ayr Wellness unveiled a brand new company identification to higher replicate the Firm’s imaginative and prescient to be a drive for good that conjures up lasting optimistic change whereas investing in its mission to change into the most important, most trusted U.S. producer of high-quality hashish at scale. As a part of its strategic imaginative and prescient, the Firm additionally introduced a nationwide “AYR” retail idea and curated CPG model portfolio designed to fulfill buyer wants throughout each hashish product class: flower, concentrates, edibles, drinks, and vapes.
With 65 dispensaries nationwide, Ayr Wellness presents one of the crucial complete picks of hashish available on the market, with merchandise and items for each type of hashish client. The corporate is providing reductions, particular promotions, and door prizes at its places throughout the U.S.
Please go to www.ayrwellness.com for extra info or to purchase Ayr merchandise.
About Ayr Wellness
Ayr is an increasing vertically built-in, U.S. multi-state hashish operator centered on delivering the very best high quality hashish merchandise and buyer expertise all through its footprint. Based mostly on the idea that all the pieces begins with the standard of the plant, the Firm is targeted on superior cultivation to develop superior branded hashish merchandise. Ayr strives to counterpoint shoppers’ expertise each day by means of the wellness and surprise of hashish.
Ayr’s management workforce brings confirmed experience in rising profitable companies by means of disciplined operational and monetary administration and is dedicated to driving optimistic affect for purchasers, staff and the communities they contact. For extra info, please go to www.ayrwellness.com.
About Suzy
Based in 2018, Suzy is a real-time market analysis platform that goals to advance human understanding between shoppers and enterprises in all places, on the velocity of tradition. Suzy’s audience-powered instruments allow analysis from begin to end, serving to enterprises make extra clever selections with ease. Most of the largest manufacturers on the planet use Suzy to ship breakthrough merchandise and experiences backed by data-driven selections. Suzy has been acknowledged on Forbes’ listing of America’s Finest Startup Employers in 2021, Inc. Journal’s listing of Finest Workplaces of 2021, and as a GRIT Prime 50 Most Progressive Provider in Market Analysis. Suzy has raised $100 million in enterprise capital funding from buyers that embrace Bertelsmann Digital Media Investments, Foundry Group, H.I.G. Capital, North Atlantic Capital, Tribeca Enterprise Companions, Triangle Peak Companions, and Kevin Durant’s 35 Ventures. Study extra at www.suzy.com.
Ahead-Trying Statements
Sure info contained on this information launch could also be forward-looking statements throughout the that means of relevant securities legal guidelines. Ahead-looking statements are sometimes, however not all the time, recognized by way of phrases corresponding to “goal”, “count on”, “anticipate”, “consider”, “foresee”, “might”, “would”, “estimate”, “aim”, “outlook”, “intend”, “plan”, “search”, “will”, “could”, “monitoring”, “pacing” and “ought to” and comparable expressions or phrases suggesting future outcomes. This information launch consists of forward-looking info and statements pertaining to, amongst different issues, Ayr’s future development plans. Quite a few dangers and uncertainties might trigger the precise occasions and outcomes to vary materially from the estimates, beliefs and assumptions expressed or implied within the forward-looking statements, together with, however not restricted to: anticipated strategic, operational and aggressive advantages might not be realized; occasions or sequence of occasions, together with in reference to COVID-19, could trigger enterprise interruptions; required regulatory approvals might not be obtained; legal guidelines or the interpretation, administration or enforcement thereof could change; differing regulatory necessities throughout states could stop Ayr from attaining economies of scale; favorable places could also be restricted or tough to acquire; acquisitions could not be capable of be accomplished on passable phrases or in any respect, or if accomplished might not be profitable; the enforcement of contracts could also be restricted; scientific analysis concerning hashish remains to be in its early levels and is topic to alter as additional analysis is accomplished; the inherent dangers of an agricultural enterprise; cyber-security, transportation, recall, product legal responsibility and litigation associated dangers; and Ayr could not be capable of elevate further debt or fairness capital if required. Amongst different issues, Ayr has assumed that its companies will function as anticipated, that it will likely be in a position to full acquisitions on cheap phrases, and that every one required regulatory approvals will likely be obtained on passable phrases and inside anticipated time frames.
Estimates and assumptions contain identified and unknown dangers and uncertainties which will trigger precise outcomes to vary materially. Whereas Ayr believes there’s a cheap foundation for these assumptions, such estimates might not be met. These estimates characterize forward-looking info. Precise outcomes could fluctuate and differ materially from the estimates.
Firm Contact:
Megan Kulick
Head of Investor Relations
T: (646) 977-7914
E-mail: [email protected]
Robert Vanisko
VP, Company Communications
E-mail: [email protected]
Media Relations Contact:
Monisha Pillai
Trailblaze
E-mail: [email protected]
Investor Relations Contact:
Brian Pinkston
MATTIO Communications
T: (703) 926-9159
E-mail: [email protected]
E-mail: [email protected]
