WARNING: SPOILERS BELOW
Peloton on Sunday dropped a brand new vacation advert that includes Chris Noth’s iconic Intercourse and the Metropolis character Mr. Huge, who died whereas using the interactive bike in final week’s premiere episode of the sequence reboot And Simply Like That.
“I really feel nice,” the resurrected Huge says within the cheeky advert, which additionally options Jess King, the Peloton teacher featured in his demise episode, in addition to Ryan Reynolds, who narrates the cheeky advert with the closing line: “He’s alive.”
The advert follows the Thursday launch of the inaugural episode of And Simply Like That, which shocked viewers by killing off Mr. Huge, who suffers a coronary heart assault after a vigorous exercise on his Peloton bike. Sarah Jessica Parker’s Carrie Bradshaw finds him collapsed within the bathe, the place he dies in her arms. Peloton’s inventory plunged 11 % in a single day after the episode aired.
Peloton spokesperson Denise Kelly advised BuzzFeed News earlier this week that the corporate had accepted the looks of King as a fictional teacher on the present, however that “as a consequence of confidentiality causes” they hadn’t been made conscious of the “bigger context surrounding the scene.” In full damage-control mode, Peloton’s statements blamed the fictional character’s demise on his “extravagant way of life.” In a Thursday assertion from the corporate, “cocktails, cigars, and large steaks” had been all cited as causes for Mr. Huge’s premature demise.