NATICK — From the surface, medical marijuana dispensary Bountiful Farms retains a low profile, tucked away behind a buying plaza simply off Route 9.
Inside, nonetheless, is a variety of merchandise which have drawn praise from hashish connoisseurs and sparked excessive demand from shoppers.
Typically, medical marijuana sufferers will drive an hour or extra to go to Bountiful Farms, in line with Assistant Dispensary Supervisor Amy Fintonis.
“We’ve had folks get their med playing cards as a result of they tried the (Bountiful Farms) product at a (leisure marijuana retailer) and loved it a lot that it was price getting their med card to return right here,” she stated.
Chalk it as much as a profitable begin for Bountiful Farms, which opened its cultivation facility in Lakeville in February 2020, adopted by its Natick dispensary in October of that 12 months.
Now approaching the two-year mark, the corporate just lately introduced expanded product distribution and cultivation operations to assist sustain with elevated demand.
A powerful begin
At the moment the one dispensary in Natick, Bountiful Farms has seen a optimistic response since opening its doorways, in line with Fintonis.
“The neighborhood has been actually excited; we’ve heard nice suggestions,” she stated. “Folks love that it’s straightforward to entry, but in addition not proper on Route 9. There’s some factor of being discreet.”
Leisure marijuana:Business one step closer to opening dispensary in Natick
The dispensary usually sees between 20 to 40 new sufferers in a given week — generally extra, Fintonis stated.
“It’s sort of been a sluggish development, however positively an exponential one, to the place now we’re actually seeing some success right here,” she stated.
Bountiful Farms typically sees much less foot site visitors than leisure dispensaries, a promoting level for a store that prides itself on individualizing the affected person expertise, Fintonis defined. As an alternative of “budtenders,” the trade commonplace, dispensary guests will as an alternative discover “coaches” who can information them to the most effective merchandise for his or her wants.
Bountiful Farms’ model recognition additionally comes much less from mass advertising and extra from word-of-mouth about affected person expertise and product, in line with Fintonis.
“It takes making an attempt the flower to know what they’re doing down in Lakeville,” she stated. “The product stands alone.”
Final 12 months, Bountiful Farms’ Lakeville facility cultivated a little bit greater than 750,000 vegetation, in line with Basic Supervisor of Cultivation Zach Taylor.
“There’s one million methods to pores and skin this cat, by way of enterprise mannequin and the way you go about your model, and we actually really feel that flower is king,” he stated. “I believe it comes into, at first, investing within the cultivation itself.”
With the current enlargement, Bountiful Farms greater than doubled its present cover within the cultivation facility, including three new flower rooms and greater than 300 lights to spice up output.
The corporate additionally introduced in December that it will start distributing merchandise via new retailers: Botera in Franklin and Brockton; Various Therapies Group in Salem, Salisbury and Amesbury; and Elevated Roots in Kingston.
Bountiful Farms has extra partnerships with Concept Wellness, Seed, GreenStar Herbals and reLeaf Various.
“It’s a step in the correct route,” Taylor stated of the enlargement. “It’s an amazing drawback to have, however proper now, provide is a matter. At the moment, we’ve got product just about accounted for earlier than that harvest is even accomplished.”
He stated the expanded operations will enable Bountiful Farms to keep up high quality whereas reaching into new sectors statewide.
“You understand, cultivation is one year (a 12 months); it’s like agriculture,” Taylor stated. “So we do sacrifice numerous our dedication and time into the plant, and that’s actually what makes connoisseur industrial hashish.”
Bountiful Farms gives 49 in-house genetic types of marijuana, categorized into 4 classes — “Awaken,” “Launch,” “Exhale” and “Join” — relying on terpenes, cannabinoid profile and supposed impact.
Unique strains just like the model’s Piña Grande have just lately received Bountiful Farms acclaim, as the corporate took house awards on the Cultivators Cup in September, adopted by the Excessive Instances Massachusetts Cannabis Cup in October.
Based on Taylor, these awards — plus the expanded distribution and cultivation — enable for better model recognition, hopefully attracting extra sufferers to Natick.
“Natick will at all times have our broadest brush stroke, so it would at all times have our largest choice,” he stated. “So our hope is that via that model consciousness and thru that recognition of individuals having the ability to attempt our product in different dispensaries, they’ll then wish to come and have that have right here.”